PopScores

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What is PopScores?

PopScores is a real-time quantitative measurement of the awareness and popularity of over 250 artists across all music genres and demographics. This gives you the ability month by month to track and compare consumers’ emotional connection with individual artists.

Each report is based on the opinions of 4,500 music consumers aged 13- 59 and uses robust, representative samples for a solid statistical foundation which you can rely upon. PopScores is brought to you by Entertainment Media Research, the number one European research consultancy for the music, broadcast and entertainment industry.

For further information about how your business could benefit from PopScores or for information about how it works please contact Patrick Johnston, Head of Business Development on +44 (0)207 240 1222 . We look forward to talking to you.

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The PopScores Panel

The Entertainment Media Research UK panel contains 300,000 entertainment consumers. The panel is extremely robust with comprehensively profiled information on a variety of personal details e.g. respondent region, age, gender, social class, TV viewing and radio listening habits and much more.

Each month’s PopScores is based on the opinions of over 4,500 music consumers in the UK aged 13-59. We use the term music consumers in the widest sense to include all those people who listen to at least one of the hundreds UK music radio stations or watch one of the various music TV channels.

Here are some profile details of the people who participate in PopScores:

As you can see, these people are essentially entertainment consumers rather than early adopters and therefore exactly the sort of audience whose opinion matters.

The people who supplied their opinions first registered with Entertainment Media Research’s website Songpeople.com and were then personally invited to participate by email. The Songpeople database is continuously refreshed with new people from a myriad of sources thereby helping to ensure robust high quality research findings.

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Popscores Glossary of Terms

PopScore

A single score based on an artist's familiarity and popularity (positive and negative) and weighted according to the national demographic profile. The maximum score is 100 and is the means by which to rank artists according to popularity.

Name Awareness

% at least aware of the artist's name
Name Awareness is important as it allows you to understand the impact of your artist's brand at the most basic level. However it's essential to realise that NAME AWARENESS alone will not result in a strong enough connection to encourage potential consumers to buy into that artist. In other words; "I've heard of the band XYZ but I know nothing meaningful about them".

Informed Awareness

% sufficiently familiar with an artist to hold an opinion
Informed Awareness is the critical familiarity factor as it tells you in black and white if your marketing is really working. Once Informed Awareness reaches 90% then the artist has achieved mass market recognition.

Love

% saying they "Love" the artist
Alongside "Informed Awareness" this is the other critical measure behind emotional connection. Love is the key determinant of the strength of any connection with consumers and is extremely precious because consumers on average only Love four artists at any one time
For newer artists an above average Love score combined with low Informed Awareness is a good indicator of a possible break-through into a bigger market.

Definitely Buy

% saying they will Definitely Buy new music by the artist
7 out of 10 people who say they Love an artist state that they will definitely buy new music by that artist so if your artist has a high Love score then it's much more likely that people will be persuaded to "buy" into them and/or whatever they may be selling or attaching their name to.
"Definitely Buy" % are always low and therefore anything above the average is important.

Positive

% rating "Love" & "Like"
The measure allows us to immediately gauge the balance between positive and negative connection.

Negative

% rating "Dislike" & "Hate"
Some artists polarize audiences and therefore it's helpful to understand which demographics are alienated by the artist. This insight enables more accurate marketing targeted only at those likely to positively connect with the artist.

Purchase Propensity

% rating likelihood of buying new music by an artist
The stated purchase intention including all the responses from "Definitely Buy" through to "Definitely Won't Buy."

Demographic Splits

PopScores data can be analysed by any of these demographic groups:

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